M&S has formed a partnership with Great Ormond Street Hospital Children's Charity to fund groundbreaking new research into children's gut disorders. We are donating £500,000, which will help to pay for a new gastroenterology research unit at the hospital.
The Gastroenterology department at Great Ormond Street Hospital is one of the UK's leading centres of excellence in treating complex diseases affecting the gut and other associated organs.
For more information about our partnership and Great Ormond Street Hospital, please click here.
We offer a range of foods designed specifically for the nutritional needs of children. All our Simply Kids prepared meals and desserts will display our Eat Well sunflower logo. This means they must meet strict nutritional criteria for calories, protein, fat, saturated fat, added sugar and salt.
Our range now also includes Spaghetti and Meatballs, made with Aberdeen Angus beef, Fish Pie with Juicy Peas and Cheese and Tomato Pasta - and with the range starting at just 99p, Simply Kids is an affordable way of providing nutritious meals for kids - which will make mums and dads happy too!
Most of our children's prepared meals, including the Nice Rice Chicken and Sausage Mash and Gravy, contain at least one portion of vegetables which will count towards their 5 a day.
A healthy diet can include snacks and to help chose the better options we have also launched a selection number of treats, such as biscuits and popcorn that are all portion controlled. At less than 150 calories each these products also meet the governements 2012 salt targets.
A particular concern for our customers are the levels of additives in children's food. In response to this we have worked with the Hyperactive Children's Support Group who support the limited range of additives that we allow in our children's range. This includes no artificial colours, flavourings, sweeteners, added preservatives or salt substitutes.
To help parents put the nutritional content of our children's foods in to context of their child's overall diet, we use children's Guideline Daily Amounts (GDAs) on pack.
GDAs are derived from Government targets based on population requirements. They are provided as a guide to help parents make healthier diet choices for their children. They should not be used as targets - as children have individual requirements depending on size, gender and how active they are.
There are children's GDAs for 4-18 years but no guidelines have been developed for children under 4 years due to the very differing nutritional needs of that age group. Due to space limitations we apply an average guideline for 5-10 year olds to our food labelling.
Click here for more information on healthy eating for kids
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